Have some coffee on us!

If you’ve attended the AAO Annual Session over the last 15 years or we’ve been invited to one of your Study Groups, you may be familiar with “The Brain” we hand out as promotional swag.  We’ve been told that our catch phrase “Need an extra brain?” has been imprinted on more than a few doctor’s foreheads over the years – mostly as comic stress relief. 

We’ve also handed out some technology-related items like branded microfiber cloths for cleaning LCD screens, slick mouse pads or 8 GB USB keys but this year in San Diego, we wanted to change it up a bit with a thoughtful way to say thank you to our customers.

After a little research, I stumbled across Co-branded Promotional Starbucks Cards and I could not believe how easy the process was.  We did a small test run of fifteen $10 cards to see how they turned out. Continue reading

An inexpensive gadget to stay on track in your Practice.

Nine minutes – This is the time that passes before a discreet silent alarm goes off on Dr. Kathleen Tavarez‘ wrist during a patient consultation. It reminds her that her allocated time of ten minutes is nearly up. She politely sums up her thoughts with her patient and exits the consultation keeping her right on track for her next patient.


Rewind about a month. While onsite to help on some technical issues, Dr. Tavarez saw my smartwatch – a basic Pebble Watch. I gave her the quick 2 minute tour and demonstrated some of the cool things it could do. Read texts and emails, monitor who’s calling and even create simple alarm timers. She tried it on and although it’s a little plain on the style side and a little bulky, she’s decided to give it a try.

Continue reading